How we cut checkout time in half
We measured every step of the flow before touching a pixel. Address entry alone took 41 seconds on a phone.
The first change was removing the account wall: guests now pay in three taps, and the median dropped to 58 seconds.
Next we prefilled the postcode from the card, replaced the select lists with native pickers and moved totals above the fold.
Failed payments were the last big leak. A retry sheet with the previous method preselected recovered 23% of them.
Together, the changes took the median from 2m 04s to 58s, and conversion rose 11 points in four weeks.